Last Updated: July 10, 2026

Our Commitment to You

At PureLux Nutrition, your privacy is not an afterthought — it is a core part of how we operate. We believe in radical transparency, which means being crystal clear about what data we collect, why we collect it, and how we use it. We never sell your personal information, we never share it with third parties for their own marketing, and we only collect what we genuinely need to deliver the best possible experience to you. If anything in this policy is unclear, reach out to Dawn directly at dawn@pureluxnutrition.com — she will personally make sure you get an honest, plain-English answer.

This Privacy Policy describes how PureLux Nutrition ("PureLux," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website pureluxnutrition.com (the "Site"), make a purchase, subscribe to our newsletter, use our chat widget, participate in our wellness quiz, or otherwise interact with us. By using our Site or purchasing our products, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information you provide directly to us when you create an account, place an order, sign up for our newsletter, participate in a survey or quiz, contact customer support, or otherwise communicate with us. This includes:

• Contact and account information: your name, email address, phone number, shipping address, billing address, and account password.
• Payment information: credit card numbers, billing information, and related transaction details. Payment data is processed securely by our PCI-compliant payment processors — we never store full credit card numbers on our own servers.
• Purchase history: products you have purchased, order frequency, subscription preferences, and items you have viewed or added to your cart.
• Quiz and preference data: responses to our wellness quiz, product preferences, health goals, dietary restrictions, and lifestyle information you voluntarily share to receive personalized recommendations.
• Communications: records of your correspondence with us via email, chat, or customer support inquiries.

Information collected automatically. When you visit pureluxnutrition.com, we automatically collect certain information about your device and browsing activity, including IP address, browser type, operating system, and device identifiers; pages visited, time spent on pages, referring URLs, and clickstream data; and products viewed, items added to cart, and purchase behavior through cookies and similar technologies.

How We Use Your Information

• Order fulfillment: processing, shipping, and tracking your orders; sending order confirmations and delivery updates; managing returns and refunds.
• Account management: creating and maintaining your PureLux account, managing your subscription preferences, and providing customer support.
• Personalization: tailoring product recommendations, wellness content, and shopping experiences based on your preferences, quiz results, and purchase history.
• Marketing communications: sending you newsletters, promotional offers, new product announcements, and abandoned cart reminders — only when you have opted in.
• Site improvement: analyzing how visitors use our website to improve navigation, page load times, product discovery, and overall user experience.
• Fraud prevention and security: detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities.
• Legal compliance: complying with applicable laws, regulations, legal processes, and enforceable governmental requests.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only in limited circumstances: with service providers (payment processing, shipping carriers, email delivery, analytics), during business transfers, when legally required, or with your consent.

Cookies and Tracking Technologies

We use essential, analytics, marketing, and preference cookies. You can manage your cookie preferences through your browser settings at any time. We also honor Global Privacy Control (GPC) signals where required by applicable law.

Data Security

We implement industry-standard SSL/TLS encryption, PCI-DSS compliant payment processing, regular security assessments, and access controls. However, no method of electronic transmission or storage is 100% secure.

Your Rights and Choices

Depending on your location, you may have rights including access and portability, correction, deletion, and opting out of marketing or targeted advertising. To exercise any of these rights, email dawn@pureluxnutrition.com with the subject line "Privacy Rights Request."

Children's Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

International Data Transfers

PureLux Nutrition is based in the United States, and your information will be processed and stored on servers located in the United States.

California Privacy Rights

California residents have rights under the CCPA and CPRA, including the right to request information about data collected and opt out of the "sale" or "sharing" of personal information. Email dawn@pureluxnutrition.com with "California Privacy Rights" in the subject line.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last Updated" date.

Questions About Your Privacy?

Reach out directly to Dawn at dawn@pureluxnutrition.com.

PureLux Nutrition · 1985 Riviera Dr · Mt Pleasant, SC 29464